Privacy policy
Last updated: 15 August 2026
Gracies and Gracies Kids are operated by Grace Illustration Ltd (“Gracies”, “we”, “us” or “our”), a company registered in England and Wales under company number 15867638.
Registered office:
Grace Illustration Ltd
34 Beaumont Road
Petts Wood
Orpington
England
BR5 1JJ
Grace Illustration Ltd is the controller of your personal information for the purposes described in this Privacy Policy.
This Privacy Policy explains how we collect, use, share and protect personal information when you visit graciescoloring.com, make a purchase, download free content, contact us, choose to receive marketing or otherwise interact with our store.
1. Information we collect
Depending on how you use our store, we may collect:
- your name;
- email address;
- billing address;
- order and transaction information;
- products you purchase or download;
- communications you send to us;
- customer-service information;
- marketing preferences and consent choices;
- IP address;
- browser, device and operating-system information;
- information about how you use and interact with our website; and
- cookie and similar-technology information.
Some information is provided directly by you, for example when you place an order, request free pages or contact us. Other information may be collected automatically when you use our website.
Payment information is processed through our payment providers. We do not need to receive or store your complete payment-card details ourselves.
2. How we use your information
We may use personal information to:
- process and manage orders;
- take and verify payment;
- provide purchased digital downloads;
- provide free digital content that you request;
- send order, payment and download confirmations;
- provide customer support;
- respond to questions and requests;
- prevent fraud, misuse and security incidents;
- operate and maintain our website and store;
- maintain accounting, tax and business records;
- improve our products, website and customer experience;
- understand website and business performance;
- send marketing communications where you have separately agreed to receive them;
- use analytics, advertising or similar technologies where permitted by law and, where required, with your consent; and
- comply with legal and regulatory obligations.
3. Our lawful bases
Where UK data-protection law applies, we process personal information using one or more lawful bases.
Contract. We may process information where necessary to take payment, fulfil your order, provide purchased digital products or provide support connected with your purchase.
Legitimate interests. We may process information where reasonably necessary for our legitimate business interests, including providing free content that you request, answering enquiries, preventing fraud, keeping our services secure, operating our business, understanding how our store performs and improving our products and services. We consider your rights and interests before relying on this basis.
Legal obligation. We may process or retain information where necessary to comply with tax, accounting, regulatory or other legal requirements.
Consent. We rely on consent where required, including for certain marketing communications, advertising, analytics, cookies or similar technologies.
Where we rely on consent, you can withdraw it at any time.
4. Free pages and marketing emails
If you provide your email address to receive free Gracies coloring pages or another free download, we use that address to provide the content you requested and related service information.
Requesting free content does not by itself mean that we will send you marketing emails.
We will only send marketing emails where we have an appropriate legal basis to do so, including where you have separately chosen to receive them.
If you choose to subscribe to Gracies marketing emails, you can unsubscribe at any time using the unsubscribe link included in those emails.
Unsubscribing from marketing does not prevent us from sending necessary service communications, such as order confirmations, download information or responses to customer-service requests. ICO guidance generally requires specific consent for marketing emails to individual subscribers unless a limited exception applies.
5. Cookies and similar technologies
Our website uses cookies and similar technologies.
Some cookies are necessary to operate the website, provide checkout functionality, maintain security and remember essential choices.
We may also use non-essential technologies for analytics, performance, marketing or advertising.
Where consent is required, we will not use non-essential cookies or similar technologies for those purposes unless you give permission.
You can manage your choices through the cookie controls provided on our website.
Consent for non-essential cookies must be freely given, specific, informed and based on a positive action where applicable.
6. Shopify
Our store is hosted by Shopify.
Shopify processes certain personal information when you visit or purchase from our store in order to provide ecommerce, checkout, payment, security and related services.
Depending on the services enabled on our store, Shopify may process information about your device, browsing activity, purchases and interactions with Shopify-powered stores.
Shopify processes personal information in accordance with its own privacy practices. You can learn more through the Shopify Consumer Privacy Policy and Shopify’s privacy controls.
7. Other organisations we work with
We may share personal information with service providers where reasonably necessary to operate our store and business.
These may include:
- Shopify and Shopify services we use to operate the store;
- payment processors;
- digital-download and fulfilment providers;
- email and communications providers;
- website hosting and technology providers;
- analytics providers;
- fraud-prevention and security providers;
- accountants and other professional advisers; and
- regulators, courts, law-enforcement bodies or public authorities where disclosure is required or permitted by law.
We only share information that is reasonably necessary for the relevant purpose.
We do not sell your personal information or customer mailing lists.
8. International transfers
Some organisations that provide services to us may process personal information outside the United Kingdom.
Shopify is a global business and may process or transfer personal information internationally as part of providing its services. Shopify publishes information about the safeguards it uses for international transfers.
Where UK data-protection law applies to an international transfer, we take reasonable steps to ensure that an appropriate level of protection is in place. This may include reliance on applicable adequacy regulations or appropriate contractual and legal safeguards.
You can contact us if you would like more information about safeguards relevant to international transfers of your personal information.
9. How long we keep information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected and for applicable legal, accounting, tax, fraud-prevention and dispute-resolution requirements.
Order and transaction information may be kept for at least six years where required for accounting, tax, VAT or other legal record-keeping purposes.
Customer-service correspondence may be kept for a reasonable period where necessary to deal with enquiries, complaints or potential disputes.
Information relating to marketing preferences may be kept while you remain subscribed. We may retain limited information after you unsubscribe where necessary to ensure that we continue to respect your opt-out.
Information collected solely to provide a free download will not be kept longer than reasonably necessary for that purpose and any related legal or operational requirements.
10. Your privacy rights
Depending on the circumstances and the lawful basis being used, UK data-protection law may give you the right to:
- ask for access to your personal information;
- ask us to correct inaccurate or incomplete information;
- ask us to delete personal information;
- ask us to restrict how personal information is used;
- object to certain processing;
- receive certain information in a portable format; and
- withdraw consent where processing is based on consent.
These rights are not absolute and may be subject to legal exceptions.
To exercise a privacy right, email:
We may need to confirm your identity before completing certain requests.
You have the right to object at any time to the use of your personal information for direct marketing. If you object, we will stop using your personal information for that purpose.
11. Complaints
If you have a concern about how we use your personal information, please contact us first so that we can try to resolve it.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s data-protection regulator.
Making a complaint to us does not affect your right to contact the ICO.
12. Children
Gracies Kids products are designed for children to enjoy, but our online store, purchasing process, downloads and customer communications are intended to be used and managed by adults.
We do not ask children to provide personal information in order to purchase our products.
If you believe a child has provided personal information to us without appropriate permission, please contact us at hello@graciescoloring.com.
13. Security
We and the service providers we use take reasonable technical and organisational measures designed to protect personal information from unauthorised access, loss, misuse, alteration or disclosure.
However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
14. Links to other websites
Our website may contain links to third-party websites, platforms or services.
We are not responsible for the privacy practices of third parties. If you follow a link away from our website, we recommend reviewing the privacy information provided by that organisation.
15. Changes to this Privacy Policy
We may update this Privacy Policy where our business, website, products, service providers or legal obligations change.
When we make changes, we will publish the updated policy on this page and update the Last updated date at the top.
16. Contact us
For privacy questions, requests or concerns, contact:
Email: hello@graciescoloring.com
or write to:
Grace Illustration Ltd
34 Beaumont Road
Petts Wood
Orpington
England
BR5 1JJ
Company number: 15867638